While storyboarding the animation, I started creating still frames to plan how the dial would move and how it would interact with the other elements. I figured out pretty early that I wanted the dial to "unlock" and evolve as the animation progressed. This eventually led to the need for a strong and sturdy font that would pair well with the style of the dial, and to give the project an interesting flavor overall. I turned to Dutch typographer Jurriaan Schrofer for inspiration (more on that in a bit).
With various frames assembled and a working timeline built, the animation came together and reiterated the 2 points I wanted to get across: a constant motion and evolution, and twenty-five markings for my 25 years of life.
This is where Jurriaan Schrofer comes in. Schrofer's letterforms are an unusual blend of typography and pattern design, and in many cases are on the verge of being illegible (I jokingly make the tagline for the font "Nigh Illegible"). When grouping these letterforms, it shows that he had a clear focus on stressing form over legibility and meaning. The letterforms were built strong and durable in order to transform and distort with ease, and so new arrangements and meanings could be created from them.
The idea of a typeface being a building block for a pattern is what drove me to recreate Schrofer's distinct taste for type and build the "Jurriaan" typeface, which I interpreted into six weights. Keep an eye out for his most bizarre character, the X.
Description: Jurriaan is a typeface firmly based in the heavily gridded type drawings of Jurriaan Schrofer, and is inspired by his geometric and illegible letterforms that stressed form over meaning - a quality he favored throughout his entire career.
Since Schrofer's work was characterized by bold and geometric grid-based forms, I decided to create a specimen poster for the Jurriaan font that reflected this. It uses all 36 characters from each of the 6 weights (216 characters total). More about the specimen poster can be found here.
Here's where I had some fun; I took Jurriaan in all six weights and demonstrated some of its uses, specifically its modularity and pattern-like quality. While these aren't directly linked to the Twenty Five Years Alive project, they demonstrate the versatility and durability of the Jurriaan typeface, and were a good way to explore different uses of the weights.
And that about wraps it up - a month of love and dedication building something to celebrate a milestone while reviving some of the great typographic work of Jurriaan Schrofer. It was a fun and interesting challenge and tested all facets of design that I love - from typography to poster design, and even got me to explore the possibilities of animation. And now I pass on the same challenge to all my friends and colleagues: how will you celebrate your next milestone?